Spring Squishmallows

For this seasonal animation, I wanted to create a very happy and bouncing feeling since the campaign is for springtime. The main focus in this animation is the text, so I designed it to be very friendly with a round typeface and a bright, happy color. The flowers and other design elements work together to help the viewer get a better sense that the animation is for springtime. I am most proud of my typography choice; it fits the animation perfectly.