Square Up

Instagram Ad

For my project Square Up, I worked from a previous project where the objectives were to create a black-and-white animation with squares or rectangles. For this new animation, I wanted to create a more complex design that drew in the viewer and made them want to keep watching. I decided the project would be based on shapes, but I also wanted the project to mean something, so that is where the brand Square Up came in. I really liked the blue color that they used in the Square Up website, so I included it in my project for the accent of color. I’m most proud of my first frame with the multiple cards animating on and off screen. This frame took the most time and is very visually pleasing.